(Disclosure: This blog post is sponsored by Bajaj Finserv)
What do you do when you want to buy something? You probably surf around the internet and search for what you want. Well, similar is the case with Bajaj Finserv’s website. The only difference is that they provide loan service to consumers instead of the consumable products.
Bajaj Finserv is one of the leading NBFC’s in the country focused on lending, wealth management, asset management and insurance. Bajaj Finserv has always been a research-centric company and provided best of solutions to their clients. As a result of their research, they felt a dire need to redesign their website to provide an improved and optimised consumer experience.
The new website has much better and handy interface, with multiple features like smart calculator, which makes it easier for consumers to find what they need. With easy to fill application forms and the upgraded search bar, consumers can access the information they are looking for without taking the trouble of searching every tab on the website.
Another thing that is impressive is the efforts taken by company to reduce the load time. We all know how annoying it is when a website buffers and imagine the same happening when you’re doing something which involves money. Therefore, buffer time is something that’s imperative to reduce and Bajaj Finserv has scored a 10/10 in it.
Further, Bajaj Finserv has published a plethora of content on their website to educate their audience about the diverse topics related to finance industry. Being a finance nerd myself, I couldn’t control my urge to go through their content to assess its quality. And, trust me when I say, Bajaj Finserv has published sublime content in the simplest way possible to educate their audience. Users can even subscribe to their weekly content, which is strategically send to the consumers with personalised changes.
Such dedication to improve buyer’s journey and experience by a brand like Bajaj Finserv is a striking example, which proves that customer journey is what matters the most.
The short video below explains the website nicely:
Vakrangee stock price has been plummeting in the last few days.
Even today, it is at the lower circuit as can be seen below:
The management at Vakrangee is understandably perturbed and has released a Letter to shareholders explaining the situation.
This letter contained this excerpt:
The heading is of course a clear cut murder of Tagore’s famous poem ‘Where the mind is without fear’ which goes like this:
Where the mind is without fear and the head is held high Where knowledge is free Where the world has not been broken up into fragments by narrow domestic walls Where words come out from the depths of truth Where tireless striving stretches its arms towards perfection Where the clear stream of reason has not lost its way into the dreary desert sands of dead habit Where the mind is led forward by Thee into ever-widening thought and action Into that heaven of freedom, my Father, let my country awake.
Respected management of Vakrangee, a plummeting stock price does not give you permission to butcher one of our favourite poems