Some off beat reads for the weekend:
eCommerce in India-Know the Seller’s Story (Rodinhood)
The caste culture at IIT-Madras (Open)
How the world took to Yoga (Outlook)
‘Hindu Nationalist’ Modi (Newslaundry)
Prestige’s Irfan Razack and his Mumbai dream (Forbes)
Will the hike in service tax be easily digested? (MoneyLife)
Elon Musk’s space dream almost killed Tesla (Bloomberg)
How Utah became the epicenter of Get Rich Quick schemes (TPM)
How ISIS crippled Al-Qaeda (Guardian)
A tribute to Guide in its 50th year (JaiArjun)
How far can Indian comedy go? (Caravan)
The Idiot’s guide to keep your car clean and shiny (TeamBHP)
Political Gossip:The man behind Brand Rahul (Gossip Guru)
On Curry (Angst in my Pangst)
Claw machines have been designed to steal your money (Smithsonian)