3 Kinds of Fund Raising Pitches

Source: Kevin Kwok

There are three types of fundraising pitches: narrative, inflection, and traction raises:

  • Narrative pitches are driven by a compelling story of what could be
  • Inflection pitches are driven by secrets discovered. The company has hit some inflection point that, if investors were astute enough to understand, would make them realize now is the ideal risk-adjusted time to invest
  • Traction pitches are driven by the results of what’s already been done. The company could be a black box and investors would invest solely off the metrics

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