Mega Trend: Pet Care

The positive effect of the pandemic is even more pronounced in Pet Care than in coffee because the number of pets has increased significantly in almost all major markets.

My own household gives you the best example: We went into the pandemic with one dog and came out with two – a growth rate of 100% (laughs)!

In addition, the two growth drivers that prevailed before the pandemic remain intact: In emerging markets, we are seeing a shift from feeding pets food waste to dedicated feed, which is more hygienic and healthier for the animal.

This trend is accompanied by rising middle-class affluence.

In developed markets, we are benefiting from the long-term trend toward premiumization: higher-quality pet food with scientific formulations that are tailored to the pet’s needs. There is no end in sight to these trends.

-Said by Nestle CEO Mark Schneider

Leave a Reply

Your email address will not be published. Required fields are marked *