(Disclosure: This blog post is sponsored by Bajaj Finserv)
What do you do when you want to buy something? You probably surf around the internet and search for what you want. Well, similar is the case with Bajaj Finserv’s website. The only difference is that they provide loan service to consumers instead of the consumable products.
Bajaj Finserv is one of the leading NBFC’s in the country focused on lending, wealth management, asset management and insurance. Bajaj Finserv has always been a research-centric company and provided best of solutions to their clients. As a result of their research, they felt a dire need to redesign their website to provide an improved and optimised consumer experience.
The new website has much better and handy interface, with multiple features like smart calculator, which makes it easier for consumers to find what they need. With easy to fill application forms and the upgraded search bar, consumers can access the information they are looking for without taking the trouble of searching every tab on the website.
Another thing that is impressive is the efforts taken by company to reduce the load time. We all know how annoying it is when a website buffers and imagine the same happening when you’re doing something which involves money. Therefore, buffer time is something that’s imperative to reduce and Bajaj Finserv has scored a 10/10 in it.
Further, Bajaj Finserv has published a plethora of content on their website to educate their audience about the diverse topics related to finance industry. Being a finance nerd myself, I couldn’t control my urge to go through their content to assess its quality. And, trust me when I say, Bajaj Finserv has published sublime content in the simplest way possible to educate their audience. Users can even subscribe to their weekly content, which is strategically send to the consumers with personalised changes.
Such dedication to improve buyer’s journey and experience by a brand like Bajaj Finserv is a striking example, which proves that customer journey is what matters the most.
The short video below explains the website nicely: