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The Stock Market is not a place to “get rich”

“If you’re like most people you are maximizing your primary source of income (your real investment) and allocating your savings in a prudent manner that allows you to plan for the future.  The goal with your savings isn’t actually return maximization, but return maximization within the parameters of appropriate risk taking. If you’re a real saver who is looking for stability then this means your primary portfolio goal isn’t just protecting against purchasing power loss, but also the risk of permanent loss. And this means accepting the reality that it’s probably imprudent to excessively overweight your portfolio in favor of purchasing power protection.

Unfortunately, most people view the stock market as a place where they will “get rich” and generate Warren Buffet style returns. They tend not to view it as a place to allocate their savings. And this leads to many behavioral biases which lead people to take more risk than they’re actually comfortable with. If you’re a real saver then stop running with the herd into crowded trades in pursuit of a goal that isn’t in-line with your portfolio’s actual goals”.-wrote Cullen Roche

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