Amazon is not too big to fail. In fact, I predict one day Amazon will fail. Amazon will go bankrupt. If you look at large companies, their lifespans tend to be 30-plus years, not a hundred-plus years.
The key to prolonging that demise is for the company to obsess over customers and to avoid looking inward, worrying about itself.
When looking to the types of companies that have made it the longest, they tend to sell a particular type of alcohol.
Most of the companies that are multi-hundred year old companies are breweries.It’s very interesting — I’m not sure what that says about society.