“Digital” ad spend would include all the billings and payment to companies like Google, Netflix, et al and all sorts of e-commerce sites, etc.
Nevertheless, the ‘might’ of Digital is going to stay here and gain compounding popularity. And that’s why companies like Reliance is creating ‘digital’ platform through their ‘Jio’ offering. Internet/digital footprint is going to be the next ‘oil’ in the world.
One reply on “Mega Trend: Digital Beats TV”
“Digital” ad spend would include all the billings and payment to companies like Google, Netflix, et al and all sorts of e-commerce sites, etc.
Nevertheless, the ‘might’ of Digital is going to stay here and gain compounding popularity. And that’s why companies like Reliance is creating ‘digital’ platform through their ‘Jio’ offering. Internet/digital footprint is going to be the next ‘oil’ in the world.