An amusing anecdote from circa 1928:
On this occasion,the Texan had just sold a customer twenty shares of Guarantee Trust Company stock at $760 a share at a moment when it could have been purchased anywhere else at $730.
The customer,the big sore-head,had just found this out,and had called back with a view towards remonstrance.
The Texan cut him short.”Suh”, he boomed, “you-all don’t appreciate what the policy of this firm is.This-heah firm selects investments foh its clients not on a basis of Price, but of Value !” – from Where are the Customers’ Yachts?