(Disclosure:I am market making in RBL Bank)
RBL Bank,earlier known as Ratnakar Bank, on Thursday said it had signed an agreement to become the principal sponsorand banking partner for Indian Premier League (IPL) teamDelhi Daredevils. As part of this association, the RBL Bank brand will now be seen on the Delhi Daredevils’ jerseys.
“I am personally excited with this association… This opportunity gives us a fantastic platform to present our new bank brand to the audience. The Delhi team was a natural fit because of our growing presence in the NCR (national capital region),” Vishwavir Ahuja, managing director and chief executive officer, RBL Bank, said in a statement.
The bank and the cricket team plan to do various activities through and after the tournament to leverage this partnership. Some of the initiatives involving cricket fans have been planned by both the partners and will be announced soon.
The seventh edition of IPL started on Wednesday in Abu Dhabi, United Arab Emirates, and will return to India on May 2.
“The new management at the bank is a high energy team, and we feel the great synergies with the Daredevils are bound to take this partnership far. The bank is one of India’s fastest growing, which perfectly complements the fast pace of T20cricket,” Hemant Dua, chief executive officer of Delhi Daredevils, said.
GMR Sports, Delhi Daredevils’ franchise owners, is backed by the GMR Group.-from BS
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