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Single most important decision in evaluating a business

“The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”-said Warren Buffett in an interview with the Financial Crisis Inquiry Commission (FCIC)

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